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Life Through a Prism
Color Factory, a pop-up gallery in SOHO offers another Instagramable experience fusing color and poetry through art.
The Color Factory in SOHO is the brainchild of event planner Jordan Ferney of Oh Happy Day. Her blog features lifestyle through art and is adorably creative. And The Color Factory falls right in line with her brand.
Entry into the rainbow-colored building leads you to stadium-style seating where you wait your turn to enter. Never a dull moment in this place though. You are served complimentary Mochi ice cream available in a variety of colors and flavors. Bathroom break before you enter? The glitter bathroom sparkles from ceiling to floor, including the toilet seats.
You check everything you have from your coat to your bag and phone if you wish. Every person is issued a card you can scan in each room along the way. The card links to your email and sends you selfies from every art station. Perfect pictures with your hands free to enjoy and explore.
Absolutely everything is presented in a rainbow. As you move through the 16 rooms of the exhibit, you interact at every turn. The entire exhibit feels like choose your own adventure. The first hallway you come to has a rainbow of buttons available. Pick your color.
