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Great Kids, Brought to You by Pixar
Navigating the sea of content marketed toward children is overwhelming for parents. Brands you can trust are few and far between. At least we have one.
How many times do your kids watch the same movies or shows over and over again? Childhood is a magical time in human development when repetition is desirable. My kids will eat the same meal everywhere we go, watch the same episodes of a show over and over, and incessantly watch the same movie.
That is why the content they consume is so important. What is the message our kids are receiving from these outside sources? Storytelling becomes an integral component of the way we raise our children. We care about the lesson. We care about the heroes they are idolizing. When the prince rescues the princess at the end of every movie, we can hardly wonder why women grow up to have unrealistic expectations of men. Ending a movie with a wedding is a tragic message. Are we saying that is the goal of life? Well, the tide is finally starting to turn.
Enter Pixar. Many movie studios have been directing their focus at children going back to the dawn of movies. As we have developed our sense of cultural values, those movies have changed in the focus of their messaging. When Pixar came along…
