Member-only story
Everything in a Box
There is something special about that package at your door
I think I am a pretty typical consumer. I became obsessed with online shopping. I never really loved running from store to store trying to figure out what I need. I get distracted when I am in a store. Overwhelmed. I don’t love it.
When shipping speed improved with the dawn of online commerce, I was in. Every part of the process of shopping is easier. I can get every detail I need from the product listing from size and dimensions to cost and shipping speed. Grocery shopping became managable. Instead of juggling two toddlers in a shopping cart, I dropped everything in my online cart and set my delivery time. Done.
As more and more options for products cam online, I tried everything. I feel so much excitement when I receive a new box. Opening is the big reveal. Am I going to love what I ordered?
When Rent the Runway came online, it became my go-to for dresses, clothes and handbags. They will send you multiple sizes of the same dress. Yes. You can browse photos of the dresses on actual people listing bust size and height of the girl pictured. Yes. You can join their company and get 5 items at a time and keep them as long as you like. Yes.
