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Dreamers Change the World
“That’s the real trouble with the world. Too many people grow up.” -Walt Disney
Walt Disney managed to create one of the world’s most recognizable brands. He imagined a character, built two theme parks and founded the most famous movie studio in the world. The key to his success was innovation and a childlike sensibility. He was going to do it better than anyone else. But how? By creating an experience for the whole family.
Building Walt Disney World in Orlando wasn’t simply about kids and rides. He built hotels designed to host the fantasy of not only children, but to satisfy the desires of parents. Disney knew that standing in the hot sun while your kids ride the teacups may not be the most fun adult experience. So he coupled the theme park experience with luxurious hotel accommodations to transport the parents to a beautiful city scape or a tropical island. Fine dining, child care and a premium service experience all combined to create a vacation the entire family would enjoy.
Walt designed transportation to move people seamlessly between his worlds. The monorail has been running since 1971 and carries 50 million guests per…
